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Instagram has expanded access to Instagram Shopping to “creators that want to connect with shoppers and sell their merchandise on Instagram”. Those creators include musicians, but as long they meet Instagram’s updated commerce eligibility requirements, which are effective as of July 9 in all countries where Instagram Shopping is supported. Instagram originally announced that it would be expanding shopping access last month, when it revealed that advertising is coming to IGTV.
Instagram’s new commerce policies require businesses to tag products on Instagram from a single website “that they own and sell from”.
This, according to Instagram., is so “that people have a consistent and trusted shopping experience”.
Once businesses have applied to use Instagram Shopping, they'll be notified as soon as they are approved and ready to start tagging products.
Instagram insists that if a business is not approved, it will offer a clear reason why the decision was made, so that creators can “take the necessary action or appeal”. Instagram further states “Whether you are a candle business making a foray into e-commerce, a musician selling merch or a food blogger expanding into your own cookware line, any eligible business or creator account with at least one eligible product can use shopping tags to drive people to their website to make a purchase.”